Are your solutions working?
March 22, 2016
A question that I get all of the time is “How do I know if my solutions are working?” And while this is often a difficult question to answer, the answer itself is almost always “Sort of.” The reason for this is that creative solutions are designed to do a few things: drive traffic to your site, advertise to your target market, boost search engine results, and lend credibility to your company.
And while many solutions do a few of these things, there are few that accomplish every task needed for the program to succeed. Because of this, we ensure that our solutions address all of the necessary outcomes for small and large businesses and ensure that no piece is left unattended.
I was asked to tweak an existing campaign for one of my clients, who had gotten solutions from a different company. And while I won’t say the program was bad, it failed to address the nuance of boosting search engine results altogether. Sure, there were a few SEO techniques implemented, but they were mainly designed to drive traffic.
Our firm is different because not only do we understand the importance of SEO, but we also understand how to use it to increase visibility. It’s simply not enough to toss in a few links here and there, but also to realize that content is the backbone of any good web site.
So ask yourself this: “Is my creative solution really working?” The answer may surprise you.